Yerba Buena is an elevated cannabis dispensary located in Brooklyn, NY. Yerba Buena was founded in 2024 to create a welcoming space where everyone can explore the benefits of cannabis in a safe and uplifting environment.

As the lead designer I expanded upon the initial style guide and design system to cultivate a visual identity reflective of the founders' Dominican roots and the store's welcoming yet elevated approach to cannabis culture. I developed a suite of marketing materials in anticipation of the store's grand opening, including print materials, merchandise, and social media graphics.